Real Estate CRM & Automation Platform

The Challenge

Premier Realty Group, a brokerage with 25 agents, was losing deals to faster competitors. Agents juggled multiple tools for lead management, property listings, client communication, and transaction coordination. Lead response times averaged 2+ hours, and agents spent more time on administrative tasks than selling.

The broker needed an all-in-one platform that would automate routine tasks, accelerate lead response, and give agents more time to build relationships and close deals.

Our Solution

We developed a comprehensive real estate CRM with intelligent automation:

• •Automated lead capture from website, Zillow, Realtor.com, and social media
• •Instant lead response with personalized SMS and email within 2 minutes
• •AI-powered lead scoring based on buying signals and engagement
• •Automated property matching using client preferences and search behavior
• •Transaction pipeline management with automated milestone reminders
• •Document management with e-signature integration
• •Mobile app for agents to manage business on the go
• •Analytics dashboard tracking agent performance and conversion metrics

React and React Native powered the web and mobile interfaces. Node.js handled business logic and integrations, while Python scripts ran lead scoring algorithms. Zapier connected to third-party platforms, and Twilio enabled automated SMS communication.

The Results

The transformation was immediate. Lead response time dropped from 2+ hours to under 5 minutes, dramatically improving conversion rates. Agents closed deals 30% faster thanks to automated follow-ups and streamlined transaction management.

Agent productivity increased by 55%, with each agent handling 40% more clients simultaneously. The brokerage's commission revenue grew by 42% year-over-year, directly attributed to faster response times and improved client experience.

Agents reported spending 3+ hours daily on actual selling activities instead of administrative work. The mobile app meant they could respond to leads and manage transactions from property showings, giving them a competitive edge in a fast-moving market.

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